_Six Questions Look at Owner Needs To Answer To Create A Truly Great Marketing Plan
Free Marketing Plan
About the writer: Tom Poland started his first business 31 years ago and has gone on to start and sell multiple businesses including two that they took international. Since 1995 he’s trained over thousands of business owners in nearly every English speaking country in the world on how to get more clients and earn more money by helping more and more people. In this article he reveals the seven strategic questions he asks business people to answer when establishing their marketing plan. More training resource is found at www.8020Center.com/FreeMarketingPlan/.
Marketing plan services
Maybe you have spent time and effort making a Marketing Plan to then experience disappointment and frustration because it made zero difference inside your business performance?
Marketing plan services_
That could be because no one told you about the seven critical strategic questions that must be answered in order to create a truly effective marketing plan. Here’s a quick overview of those questions.
Q1: What exactly is your Ideal Client Profile and what is their Specific Unmet Need?
You should develop a simple description of your Ideal Client and what they desire. And ideally the “what they want” part is often a need that they can’t get met someplace else.
By way of example here’s my Ideal Client Profile: English speaking business owners who are comfortable with the net and who want a marketing and advertising plan that is designed particularly for small business and that’s actually proven effective to bring in new clients.
Another example from the client: Fast food restaurant owners in the Asia Pacific region who would like to increase their sales and profits through smarter sales software analysis.
Q2: What’s your Bold Promise?
One way of asking this inquiry is “what does my Ideal Client have to hear in order for these to want to buy my product/service?”
For instance: as a business owner which of the follow value propositions could you find more motivating?
“We teach you how to grow your business”
Versus
“Increase the sales and profits by 50% within six months - or you don’t pay”
The second one is the absolutely winner because it’s a bold promise, it contains a specific numerical benefit and yes it adds a guarantee. That combination is a Kick-Butt formula so take notice.
Q3: Where do my Ideal Clients spend time?
Now you need to determine what your Ideal Clients watch, who they listen to, what they read, which meetings they go to, which clubs or associations they may be members of, which other businesses have them in their network, which websites they visit and what you search for on Google when they are looking for your kind of products or services.
The reason is obvious: when you know where your Ideal Clients go out then you can direct your bold promise to them with direct offers including free trials, special prices, bonus goods and the like.
Q4: What’s your Black Jellybean?
There is no such thing as liking black jellybeans. Either love them or you hate them.
Similarly, you need to figure out that whatever you offer, your Ideal Client will enjoy and create/adjust/refine a product/service accordingly. As well as in creating something that your Ideal Client will enjoy, probably means that there’s a whole bunch of people who hate it.
By way of example: in my business Doing work with clients almost exclusively on-line. My clients love the fact they don’t have to visit meet with me, that they're one click away from being straight returning to work and that they don’t have to have me in their offices or factories.
Naturally, there are others who would work when camping if only I would visit them in the flesh, three dimensionally.
And so my on-line strategy is a Black Jellybean - people either love it or hate it.
Another example: the fast Beauty House offers 10 minute haircuts for $20 for women! For every 8 ladies who hate that idea there are two who love it. And in a city of fifteen million individuals who 2 out of 10 results in a whole lot of women!
Strategic Question #5: After that your Funnel appear to be?
Imagine a Funnel, wide at the very top and becoming narrower as is goes downward. A Funnel represents some product/service offerings that are free at the very top and then increases in price when you descend down the Funnel and its particular design is a critical a part of any effective Marketing Plan.
As we discussed the Funnel starts at the very top with free stuff so that as people descend along the funnel there are a lesser amount of them but they are spending more together with you.
All too often business owners want to sell that Core Offering Product without romancing, seducing and interesting prospects with great added value free stuff first.
You need to ask yourself what you can offer free of charge, that if a person grabbed advertising online, they would be qualifying themselves as a likely client.
For example: I offer a free Marketing Plan training course. It runs over 1 month and contains a complete in depth training system for assembling a truly effective Marketing Plan for a business owner.
I provide you with the training course for free because the prospect can get great value from me without having to risk anything more than a couple of hours.
I know that an adequate amount of the people who do that course will descend into the next level of my Funnel and (wisely) accept my two month free trial version for my Killer Marketing Club the industry great example of the “Easy Entry Level” product from your chart above.
And an ample amount of the people who join the Killer Marketing Club go on to invest in something else and so on.
Other examples and ideas for Free Added Value option: free trial version period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.
Patience Free = Millions
Never underestimate the potency of free!
Strategic Question #7: Which Streams will you tap into?
A Stream describes a source of prospects. I’ve identified above sixty different places that most businesses can get qualified leads from.
Your Marketing Plan needs to start off by listing at least ten different leads generation sources that you will start develop initially.
You take normally the one place that you think it will be easiest, cheapest and fastest to acquire leads and you put a system in place for getting your message to that place and you also then measure the results and when necessary, you refine the sale until you have a proven marketing system that literally brings in a predictable stream of recent clients.
And then you perform same for the next system etc until you have layered ten proven marketing systems on top of each other.
At that point you’ll use a flow of new leads and clients.
Conclusion
If you want a proven, easy-to-follow, no-nonsense, in depth training system for creating a powerful Marketing Plan for your business then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free.
About the writer: Tom Poland started his first business 31 years ago and has gone on to start and sell multiple businesses including two that they took international. Since 1995 he’s trained over thousands of business owners in nearly every English speaking country in the world on how to get more clients and earn more money by helping more and more people. In this article he reveals the seven strategic questions he asks business people to answer when establishing their marketing plan. More training resource is found at www.8020Center.com/FreeMarketingPlan/.
Marketing plan services
Maybe you have spent time and effort making a Marketing Plan to then experience disappointment and frustration because it made zero difference inside your business performance?
Marketing plan services_
That could be because no one told you about the seven critical strategic questions that must be answered in order to create a truly effective marketing plan. Here’s a quick overview of those questions.
Q1: What exactly is your Ideal Client Profile and what is their Specific Unmet Need?
You should develop a simple description of your Ideal Client and what they desire. And ideally the “what they want” part is often a need that they can’t get met someplace else.
By way of example here’s my Ideal Client Profile: English speaking business owners who are comfortable with the net and who want a marketing and advertising plan that is designed particularly for small business and that’s actually proven effective to bring in new clients.
Another example from the client: Fast food restaurant owners in the Asia Pacific region who would like to increase their sales and profits through smarter sales software analysis.
Q2: What’s your Bold Promise?
One way of asking this inquiry is “what does my Ideal Client have to hear in order for these to want to buy my product/service?”
For instance: as a business owner which of the follow value propositions could you find more motivating?
“We teach you how to grow your business”
Versus
“Increase the sales and profits by 50% within six months - or you don’t pay”
The second one is the absolutely winner because it’s a bold promise, it contains a specific numerical benefit and yes it adds a guarantee. That combination is a Kick-Butt formula so take notice.
Q3: Where do my Ideal Clients spend time?
Now you need to determine what your Ideal Clients watch, who they listen to, what they read, which meetings they go to, which clubs or associations they may be members of, which other businesses have them in their network, which websites they visit and what you search for on Google when they are looking for your kind of products or services.
The reason is obvious: when you know where your Ideal Clients go out then you can direct your bold promise to them with direct offers including free trials, special prices, bonus goods and the like.
Q4: What’s your Black Jellybean?
There is no such thing as liking black jellybeans. Either love them or you hate them.
Similarly, you need to figure out that whatever you offer, your Ideal Client will enjoy and create/adjust/refine a product/service accordingly. As well as in creating something that your Ideal Client will enjoy, probably means that there’s a whole bunch of people who hate it.
By way of example: in my business Doing work with clients almost exclusively on-line. My clients love the fact they don’t have to visit meet with me, that they're one click away from being straight returning to work and that they don’t have to have me in their offices or factories.
Naturally, there are others who would work when camping if only I would visit them in the flesh, three dimensionally.
And so my on-line strategy is a Black Jellybean - people either love it or hate it.
Another example: the fast Beauty House offers 10 minute haircuts for $20 for women! For every 8 ladies who hate that idea there are two who love it. And in a city of fifteen million individuals who 2 out of 10 results in a whole lot of women!
Strategic Question #5: After that your Funnel appear to be?
Imagine a Funnel, wide at the very top and becoming narrower as is goes downward. A Funnel represents some product/service offerings that are free at the very top and then increases in price when you descend down the Funnel and its particular design is a critical a part of any effective Marketing Plan.
As we discussed the Funnel starts at the very top with free stuff so that as people descend along the funnel there are a lesser amount of them but they are spending more together with you.
All too often business owners want to sell that Core Offering Product without romancing, seducing and interesting prospects with great added value free stuff first.
You need to ask yourself what you can offer free of charge, that if a person grabbed advertising online, they would be qualifying themselves as a likely client.
For example: I offer a free Marketing Plan training course. It runs over 1 month and contains a complete in depth training system for assembling a truly effective Marketing Plan for a business owner.
I provide you with the training course for free because the prospect can get great value from me without having to risk anything more than a couple of hours.
I know that an adequate amount of the people who do that course will descend into the next level of my Funnel and (wisely) accept my two month free trial version for my Killer Marketing Club the industry great example of the “Easy Entry Level” product from your chart above.
And an ample amount of the people who join the Killer Marketing Club go on to invest in something else and so on.
Other examples and ideas for Free Added Value option: free trial version period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.
Patience Free = Millions
Never underestimate the potency of free!
Strategic Question #7: Which Streams will you tap into?
A Stream describes a source of prospects. I’ve identified above sixty different places that most businesses can get qualified leads from.
Your Marketing Plan needs to start off by listing at least ten different leads generation sources that you will start develop initially.
You take normally the one place that you think it will be easiest, cheapest and fastest to acquire leads and you put a system in place for getting your message to that place and you also then measure the results and when necessary, you refine the sale until you have a proven marketing system that literally brings in a predictable stream of recent clients.
And then you perform same for the next system etc until you have layered ten proven marketing systems on top of each other.
At that point you’ll use a flow of new leads and clients.
Conclusion
If you want a proven, easy-to-follow, no-nonsense, in depth training system for creating a powerful Marketing Plan for your business then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free.